In the third quarter of 2022 alone, Florida welcomed over 35 million visitors. Many of these visitors spent time in Greater Fort Lauderdale, one of the state's most popular tourist destinations.
Fort Lauderdale, after all, boasts beautiful pristine beaches, a rich cultural heritage, and a vibrant arts scene. The many cozy summer vacation rental options dotting the city further add to its charm.
So, if you own some of those holiday vacation rentals, you'd want to maximize the income you make from them this summer. We've shared tips to help you get started, so read on.
Online Presence
A recent survey found that 32% of people planning a trip read online reviews. Others get holiday ideas from social media platforms and travel blogs.
Those stats highlight the importance of ensuring your vacation rentals have an online presence. You can turn to social media for this, but for a wider reach, list your properties on reputable vacation rental platforms, such as Airbnb and VRBO.
Engaging But Factual Descriptions
Take a moment to think about all the best features of your properties.
Are they beachfront vacation rentals with incredible views of the sunrise or sunset? Do they have a private pool, hot tub, fountain, or green space where guests can relax after a busy day exploring the city? Perhaps they're family vacation homes with a massive garden where kids and pets can play.
Write down whatever makes your rentals exceptional. Then, use these to create engaging descriptions for your vacation rental listings. They should make anyone reading them look forward to spending time in your properties.
Photographic Evidence
Once you've created your property descriptions, support them with artful, high-resolution photos. Ensure you take pictures of the features you've highlighted in the descriptions (e.g., the sunrise or sunset views). Another idea is to make a short video to give potential guests a digital "tour" of your property.
Vacation Rental Manager
While vacation rentals in Fort Lauderdale can be lucrative, especially during high season, managing them can be time-consuming. Aside from the tasks above, you'd also have to:
- Respond to potential guest inquiries
- Screen guests
- Ensure your rentals are guest-ready for every new check-in
- Clean and maintain the property before, between, and after every stay
- Help guests check in and check out
- Collect payment
- Address guest concerns
If you only have time for some of those tasks, it may be best to delegate the rest, if not all, to professional property managers. They can handle all those (and more!) on your behalf. Their goal is to make every guest happy before, during, and even after booking.
Follow These Summer Vacation Rental Tips
From having an online presence to creating engaging descriptions, these summer vacation rental tips can help you maximize Fort Lauderdale's high season. So, as early as today, implement these strategies to help keep your rentals occupied throughout the summer.
Or better yet, partner with our short-term property management company, PMI Premium Services. We provide a full suite of vacation rental management solutions, including marketing, booking, and payment collection. We can even oversee your rentals' maintenance, inspections, and repairs.
So, if you're ready to get those bookings in both high and low seasons, speak with our team for a free consultation today!
