Fort Lauderdale is attracting more visitors, registering 900,000 out-of-town trips in a single year. Since 2018, the area has seen a 162% increase in tourism. Are you attracting these guests to your property in Fort Lauderdale?
If not, there's likely an issue with your property listing. Use these tips for effective vacation rental listing optimization. These strategies will allow you to get more bookings, boosting your ROI!
Update the Property Listing
People will only glance at your listing to determine if it has the information they need. Grab the reader's attention with a compelling headline. To appear for location-specific searches, mention Fort Lauderdale immediately.
When updating your listing, make sure every sentence is clear and concise. If the text is confusing, people won't continue reading.
Provide helpful information to show potential guests that your property meets their needs. List special features and unique amenities that allow your property to stand apart. For example:
- Free Wi-Fi
- Sauna
- Pool
- Free parking
- Deck or patio
- Kitchen appliances
- Hot tub
On vacation rental platforms like Airbnb and VRBO, guests can filter different properties based on the amenities they're looking for. Adding a detailed list will boost your listing's online visibility.
Write a detailed description that paints a picture. Help guests imagine a trip to Fort Lauderdale by mentioning events, attractions, and venues.
Share Stunning Photos
Property listings with high dynamic range photos generate 118% more online viewings. Listings with videos generate 403% more views than others. Generate more traffic to your property listing by sharing high-quality photos and videos.
Use photography to tell a story. Walk people through the property to help them imagine their stay.
Before taking these photos, clean and stage the property. Consider hiring a professional real estate photographer. Otherwise, use natural lighting and take photos from all four corners of the property.
Use SEO
Search engine optimization (SEO) will direct more people to your property listing. Optimize your listing using targeted keywords. Add a focus keyword to the headline, description, and photo alt text.
Post Glowing Reviews
Share positive reviews from your recent guests to get more bookings. Glowing reviews will help your listing stand out.
You can share these reviews using email and social media marketing. After receiving a new review, thank guests for their stay. You could generate repeat bookings.
Hire a Property Management Company
Instead of optimizing your rental listing alone, hire a property management company. Leverage their expertise to use effective strategies.
A full-service vacation property management company will help you enhance guest experiences. Offering better experiences will lead to higher ratings and repeat bookings.
Simplify Vacation Rental Listing Optimization
You don't have to apply these tips for vacation rental listing optimization on your own. Instead, consider hiring a property management company. An experienced property manager will attract more guests to your property in Fort Lauderdale than ever before!
PMI Premium Services has 20 years of experience helping property owners like you maximize their earning potential. We can help you get more bookings with our award-winning strategies. Contact us today for help optimizing your property listing.
